Contact UsRecruiting 56 Sales Representatives in 3 Months for a Leading UK Field Marketing Company
Background
SelectUs was appointed by one of its longest-standing clients—a leading UK-based field marketing company with a partnership spanning over 25 years. This client specialises in providing outsourced field sales teams for internationally renowned and national food, drink, and non-food brands. Their services cover sales, merchandising, auditing, and tactical support across independent and symbol group retail outlets, as well as multiple grocery chains throughout the UK.
Having secured a major contract with a globally recognised energy drink brand, the client was tasked with expanding both market presence and product range across the independent and symbol group retail sectors. With a proven track record of delivering comparable campaigns for leading FMCG brands, our client was the natural choice to lead this initiative.
The existing team—comprising approximately 105 personnel, including an Account Controller, Client Account Managers, Sales Team Managers, and around 85 Sales Representatives—was due to transfer to the client under TUPE regulations. However, not all employees were expected to transition. The client estimated a recruitment requirement of between 50 and 60 individuals to fill the resulting vacancies.
The Assignment
In December, four months ahead of the contract’s launch, the client engaged SelectUs to recruit high-calibre sales professionals across various levels of seniority and locations throughout the UK. All new hires were required to be in post by 1st April.
Having successfully partnered with SelectUs on similar assignments within the food, drink, non-food, and technology sectors, the client was confident in our capability to deliver within the required timescale and scope.
Our Solution
Following a detailed, face-to-face consultation, SelectUs developed and implemented a bespoke recruitment strategy. Key areas of support included:
Timeline & Execution
Results
Commercial Terms
SelectUs partnered with the client on a retained basis, with the following commercial structure:
– One-third of the total agreed fixed fee per role payable upon commencement of the assignment
– Fixed placement fees (tiered by seniority) invoiced upon the candidates’ start dates
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